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By Leslie Haddon; Nicola Green
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Additional resources for Mobile communications : an introduction to new media
This research also showed that, under many conditions, such as making private calls to family when away from home, these mobile phone owners still preferred to use the ﬁxed line rather than the mobile phone (De Gournay et al. 1997). Unfortunately, that is about the limit of what we know about early consumption histories. It would have been interesting, for example, to know more about the experiences of more early adopters outside the business community. How did they feel about having and using mobile phones, especially in public, when only a few years earlier (in the UK at least) many negative representations of mobile phone users existed?
Here we might think about the urgency of communications in the event of emergencies and new contingencies, less urgent communications to ﬁnalize arrangements to meet, and still less urgent communications that constitute regular contact with close family. And of course there are the distinctly non-urgent occasional communications with extended family and distant friends to ‘keep in touch’. We would also have to consider what bearing the social relationship to the other communicator had on that choice: for example, whether this was contact with immediate family, communications with extended family, contact with close friends, ‘mates’, old friends, acquaintances, colleagues and so on.
With the technological capacity of sound technology, we have also witnessed the growth of markets for sound and music on mobile technologies. Such developments drew in many other actors to develop the earlier markets in what came to be known as ringtones. Rather than simply the ability to play simple sound sequences, mobile phones could now play quite complex tunes and songs—which drew in the entire ediﬁce of the music industry. Rather than handset makers or network operators including simple sound sequences with their products or services, a whole market developed for polyphonic ringtones, linked to popular music.
Mobile communications : an introduction to new media by Leslie Haddon; Nicola Green