Industrial Approaches to Media: A Methodological Gateway to - download pdf or read online
By Matthew Freeman
This guidebook, geared toward these drawn to learning media industries, presents path in methods most suitable to collaborative discussion among media students and media professionals.
While the examine of media industries is a focus at many universities around the globe – promising, because it could, wealthy dialogues among academia and – understandings of the particular methodologies for gaining knowledge of the media industries stay imprecise. What are the simplest equipment for analysing the workings of media industries – and the way does one navigate these equipment in mild of advanced deterrents like copyright and coverage, let alone the trouble of having access to the media industries?
Responding to those questions, Industrial methods to Media bargains sensible, theoretical, and moral rules for the sphere of media stories, offering its first complete methodological exploration. It beneficial properties key students comparable to Henry Jenkins, Michele Hilmes, Paul McDonald and Alisa Perren.
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This guidebook, geared toward these drawn to learning media industries, presents path in methods most fitted to collaborative discussion among media students and media pros. whereas the examine of media industries is a focus at many universities worldwide – promising, because it may perhaps, wealthy dialogues among academia and – understandings of the particular methodologies for learning the media industries stay imprecise.
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Extra resources for Industrial Approaches to Media: A Methodological Gateway to Industry Studies
The two programme categories, arts and history, in which I worked as a programme-maker both fall, institutionally, into what is often referred to by broadcasters nowadays as specialist factual, though both history and music and arts were their own relatively independent commissioning departments when I started working in television. The reduction of public THE PROFESSIONAL IDEOLOGIES OF ACADEMIA AND INDUSTRY 31 service obligations on terrestrial broadcasters began to impact on arts and history television well over a decade before public funding was completely removed from teaching humanities courses in the universities.
Where precisely are the shared interests and overlapping priorities across these two sectors? These are all fundamental and crucial questions to begin with, for in order to understand M. uk © The Editor(s) (if applicable) and The Author(s) 2016 M. 1057/978-1-137-55176-4_2 25 26 M. FREEMAN the best methodological approaches to producing scholarly research that is not only about but also potentially for the media industries—as was identified as the crux of media industry studies in the introduction—it is first necessary to understand the potential overlaps (as well as the continuing barriers) between the professional ideological standpoints of the academy compared to those in the media industries.
And if established academics suffer such discomforts, the next generation is threatened with a future THE PROFESSIONAL IDEOLOGIES OF ACADEMIA AND INDUSTRY 33 of precarity and a zero hours culture. This eerily echoes the situation in television, in which graduates of courses like the one I teach are expected to work as unpaid runners for work experience or in internships, which function to privilege those living off the bank of their parents. No diversity campaign in broadcasting, however well intentioned, is likely to change the demographics of production until and unless the existence of unpaid internships is brought to an end.
Industrial Approaches to Media: A Methodological Gateway to Industry Studies by Matthew Freeman