Lisa Nakamura's Digitizing race : visual cultures of the Internet PDF
By Lisa Nakamura
In the nineties, neoliberalism concurrently supplied the context for the Internet’s fast uptake within the usa and discouraged public conversations approximately racial politics. even as many students lauded the common use of text-driven interfaces as an answer to the matter of racial intolerance. Today’s on-line international is witnessing text-driven interfaces comparable to electronic mail and quick messaging giving method to way more visually extensive and commercially pushed media varieties that not just demonstrate yet exhibit people’s racial, ethnic, and gender identification.
Lisa Nakamura, a number one pupil within the exam of race in electronic media, makes use of case experiences of well known but hardly ever tested makes use of of the web reminiscent of being pregnant sites, immediate messaging, and on-line petitions and quizzes to examine the emergence of race-, ethnic-, and gender-identified visible cultures.
While renowned media equivalent to Hollywood cinema proceed to depict nonwhite nonmales as passive audiences or shoppers of electronic media instead of as manufacturers, Nakamura argues the contrary—with examples starting from Jennifer Lopez song video clips; motion pictures together with the Matrix trilogy, Gattaca, and Minority Report; and on-line shaggy dog story sites—that clients of colour and ladies use the web to vigorously articulate their very own kinds of digital neighborhood, avatar our bodies, and racial politics.
Lisa Nakamura is affiliate professor of speech verbal exchange and Asian American reviews on the college of Illinois, Urbana-Champaign. She is the writer of Cybertypes: Race, Ethnicity, and identification at the Internet and coeditor, with Beth Kolko and Gilbert Rodman, of Race in Cyberspace.
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Additional info for Digitizing race : visual cultures of the Internet
Rodowick’s claim that social and entertainment contexts are part of a struggle for “citizenship in cyberspace” is well taken, however, and the notion that these are perhaps fruitful places to look for subversive data images that are more “owned” by their users than those available in commercial, governmental, and corporate spaces is certainly useful. ” of user-produced buddy icons in Instant Messenger applications on the Internet; these feature visual images of the databody as an instrument used simultaneously for both socializing and entertainment, since in the case of IM, socializing is entertainment.
This convergence of separate spheres—“real” versus virtual, abstract versus concrete commodities—mirrors the convergence of media displayed in her video, and also her own converging of differing positions vis-à-vis her own ethnic identity. 37 It addresses the audience by ﬁguring her kinetic body as plastic, part of a racial project of volitional racialization through interface usage. The “If You Had My Love” video compels a different sort of media analysis than had been necessary before the massiﬁcation of networked, interfaced visual communications like the Internet.
Noting their deployment in old mass-media forms like ﬁlm and television redresses the focus on the remediation of old media forms by new ones that limits Bolter and Grusin’s Remediation, a standard textbook on new media theory. Bolter and Grusin’s method of understanding new media emphasizes tracing its roots in old media to tease out the ways that the new remediates the old. I argue for re-remediation, reading the digital in the nondigital, a method that will become increasingly necessary as media convergence challenges that distinction.
Digitizing race : visual cultures of the Internet by Lisa Nakamura