Designing the Obvious A Common Sense Approach to Web and - download pdf or read online

By Robert Hoekman Jr.

Designing the Obvious belongs within the toolbox of each individual charged with the layout and improvement of Web-based software program, from the CEO to the programming workforce. Designing the most obvious explores the nature qualities of serious net functions and makes use of them as guiding ideas of program layout so the result of each undertaking instills buyer pride and loyalty. those rules contain construction purely whats important, getting clients in control fast, fighting and dealing with blunders, and designing for the task. Designing the Obvious doesn't provide a one-size-fits-all improvement process--in truth, it helps you to use no matter what method you love. as an alternative, it deals useful recommendation approximately the way to in achieving the features of serious Web-based purposes and constantly and effectively reproduce them.

This most recent version updates examples to teach the guiding ideas of software layout in motion on modern day net, plus provides new chapters on approach and persuasion. It bargains useful suggestion approximately the right way to in attaining the characteristics of serious Web-based functions and always and effectively reproduce them.

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Extra info for Designing the Obvious A Common Sense Approach to Web and Mobile Application Design

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On the contrary: its new products are considered prototypes of great design. Norman’s article doesn’t offer much insight about how to gain such a rich understanding of an individual activity, but it does illustrate very well that one does not need a through knowledge of users to design products that work for them. It’s easy to see how the same conclusions can be drawn from understanding the activity of searching for and purchasing stock photography online, the example in my discussion of user-centered design.

I wrote them all down. The tougher you are, the better the outcome. Competitive analysis It’s also important to put an application into a larger context by considering how it measures up against its major competitors. This combined with your assessment of the app itself helps you shape the big picture that quite possibly no one else has and presumably everyone has been missing for quite some time. LEAD WITH WHY, FOLLOW WITH WHAT 27 A competitive analysis is an assessment of competing applications to see how yours compares in terms of features, scope, aesthetic, and other metrics.

Iterate Finally, based on the outcome of whatever it is you decide to measure, you can (and should) start making adjustments in the design to improve upon those numbers. This can be difficult, because it’s often very tempting to reinvent something when what it really needs is incremental improvement. Again, fall back on the strategy. Everything should be validated against the strategy. If an idea you have will truly help move things forward for your application, your users, and your business, it may be worth pursuing.

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Designing the Obvious A Common Sense Approach to Web and Mobile Application Design by Robert Hoekman Jr.


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