New PDF release: Convert!: Designing Web Sites to Increase Traffic and

By Ben Hunt

ISBN-10: 0470616334

ISBN-13: 9780470616338

Solve your site visitors problems and switch browsers into buyers

When website design specialist Ben Hunt got down to quantify the variation among a standard website and a superb one, he anticipated to discover the major in layout simplicity. but if his group greater than doubled the conversion premiums for a variety of websites, they pointed out uncomplicated but strong options concerning layout, reproduction, acceptable research, vintage optimization options, and special checking out. you will find the fixes effortless to enforce, and they are okay here.

  • Understand the necessities - your marketplace, your proposition, and your delivery.
  • Create a website that's obvious by means of the precise humans, presents a compelling event, and generates the specified action.
  • Learn easy methods to use checking out to enhance your site's conversion rate.
  • Discover the holistic nature of website optimization and why multiplicity matters.
  • Examine dozens of straightforward thoughts for construction site visitors, attractive your viewers, and crafting powerful calls to action.
  • Combine creativity with analysis for the very best results.

Ben Hunt is primary advisor for Scratchmedia Ltd. He operates, which gives tutorials and suggestion to over 120,000 internet builders every month. Ben has been designing, coding, and generating websites for consumers all over the world for greater than 15 years, and is taken into account a pace-setter within the internet usability industry.

Forewords by means of Ken McCarthy, founding father of the process Seminar, and Drayton Bird, Drayton chook affiliates.

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Additional resources for Convert!: Designing Web Sites to Increase Traffic and Conversion

Example text

Unless you can get onto the first page of the search engine results, you may be wasting the investment in creating the page. It is a critical aspect of keyword research to try to identify the best terms for which you think you can get on page one. Even if those terms get less traffic, it is better to get a big slice of a small pie than to get a crumb from a big pie. It is easy to imagine that most of your web site’s traffic comes from the terms for which you rank highest. That is often not the case.

It is always better to use real words in the URL, which may be separated by hyphen or underscore characters. Heading 1 Tag Every web page should feature one

, or main heading tag. This is the primary on-page tag that tells the visitor what the whole page is about. In an article, the main heading is the title of the article. Ensure your

tag contains your target keywords where possible, but keep it meaningful, interesting, and only as long as it needs to be. Minor Heading Tags Your web pages may feature several minor headings, typically



To view a page in the way a search engine does, look at its source HTML code. This removes all visual meaning, and leaves the page’s content in its raw form. The factors search engines use to evaluate the subject focus of a page are: Keyword density The placement of keywords on the page NOTE Different search engines have their own logic for evaluating the various factors, so it is possible to optimize a page for one search engine or another. Keyword Density Keyword density simply means how often a particular word or phrase occurs in the content of a page.

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Convert!: Designing Web Sites to Increase Traffic and Conversion by Ben Hunt

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