Read e-book online Broadcasting and New Media Policies in Western Europe PDF
By Kenneth Dyson, Peter Humphreys, Ralph Negrine
Murdoch, Maxwell, Hersant, Berlusconi, Bertelsmann, Springer and Turner ... within the Nineteen Eighties new actors emerged to use the possibilities in eu broadcasting, supplied by way of the hot applied sciences of satellite tv for pc and cable. Dramatic political, fiscal and cultural outcomes have been promised and are already being addressed via public coverage. This ebook analyses and translates the improvement of regulatory guidelines in Western Europe based on those new phenomena.
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Extra info for Broadcasting and New Media Policies in Western Europe
Subsequently, the Cable Authority awarded two further franchises for new-build modern cable networks in Britain to Maxwell’s British Cable Services, which already held an important share in Clyde Cablevision, awarded a franchise in 1983. Not content with network ownership, Maxwell immediately established a cable programming service, called Mirrorvision, and 31 The Context of New Media Politics conducted negotiations with the French in order to gain channel capacity on the French DBS satellite, TDF-1.
Walter Thompson, McCann Erickson and Young and Rubicam. 1 to the former’s advantage. 75 per cent of ‘on-line’ data bases available in Western Europe (for financial information, news and current affairs, scientific and technical information etc) are American in origin—like Dialog with over 200 data bases and Mead Data Control— and take some 40 per cent of market expenditure. In financial and business information Telerate (the AP Dow Jones service) and Citicorp emerged as major American actors in world markets.
BT became the key lobby in telecommunications circles for an increasingly vigorous British programming sector, not least acquiring the major role in the Astra satellite venture. West Germany Plans by newpaper publishers to diversify into broadcasting have a relatively long history in West Germany. Even before the joint first channel of public-service broadcasting stations was founded in 1950 (the Arbeitsgemeinschaft der Rundfunkanstalten Deutschlands, ARD), newspaper publishers in the South West of Germany had planned to establish their own private television service.
Broadcasting and New Media Policies in Western Europe by Kenneth Dyson, Peter Humphreys, Ralph Negrine